We are pleased to present the comprehensive redesign of our website www.baader-planetarium.com. With a fresh, modern design and a host of new features, our site is now even more user-friendly and offers an improved user experience. Here are some of the highlights:
Modern Design
Optimized for smartphones
Our website shines in a new, modern design, which has been optimized for smartphones in particular. Thanks to the modular Progressive Web App (PWA) technology, you can now also save our website as an app on your smartphone.
All you have to do is open your preferred mobile browser and call up our website. You can then select the "Add to home screen" setting via the browser menu (this may be labeled differently in other browsers or operating systems) and install the website like an app in the following window. It will then appear in the list of your existing apps.
This enables quick and easy access, similar to native apps.
Back to the roots
Color change to Baader yellow
We have changed the main color of our website from red to yellow. This decision is a tribute to our beginnings, when yellow was our first signal color in the advertising brochures for our Baader Planetarium over 50 years ago. We also feel that the slogan "We found the way", which we first used again when we published our revised CMOS filters, is still very appropriate.
This throwback gives our site a nostalgic touch and combines tradition with modern design.
Security and performance
Upgrade to Magento 2
To ensure the security and performance of our website, we have switched from Magento 1 to Magento 2. Magento 1 no longer receives security updates, which is why this step was necessary. Magento 2 offers improved security, faster loading times and a more stable platform for our online offering.
Extended focus
Presentation and information
We have deliberately moved away from a pure store character and now place more emphasis on the presentation of our high-end products and services.
While you can still order most products online, we are also targeting our high-quality, scientific customers in the space sector (SLR / SSA / LaserCom) and offering them a platform to discover our specialized solutions.
Improved functionalities
For the best possible user experience
Many of our convenience functions have been retained and in some cases even extended:
- Improved search function: The search is now more appealing and effective.
- Product questions: Questions about products can now be searched directly in the respective articles.
- Integrated blog: Our blog is now better integrated and more modern, making it easier for you to access interesting posts.
- Mega menu: The new mega menu offers direct graphical access to different categories and makes navigation even more intuitive.
- Social login: You can now create a new account directly with a social account instead of using an email and password as before - or link an existing account at a later date.
Data transfer and continuity
Use the website as usual
All customer data, orders, product questions, reviews, availability notifications and more have been seamlessly transferred from the old site. So you can be sure that your previous activities and data are also fully and securely available on the new website.
Dome world map
New design, proven functionality
Our popular dome world map will also be integrated into the new website in the future. It can currently be found on a separate domain www.baader-observatories.com, with a revised layout to reflect the new color scheme of our website.
Discover what the owners of our domes have to say about their observatory (even after decades).
Further improvements
We are looking forward to your feedback!
In addition to the innovations mentioned above, we have made numerous other optimizations to make your visit to our website as pleasant as possible.
Visit our new website and discover the improvements for yourself. We are convinced that you will like the new design and the enhanced functions.
If you notice any errors or problems, we look forward to receiving your feedback via the contact form. Thank you for your continued trust in Baader Planetarium GmbH.
