Baader Planetarium announces the appointment of Auriga S.r.l as the official distributor for the Italian market.
As part of this strategic partnership, CEO Johannes Baader personally traveled to Italy to finalize the collaboration with the Auriga team on site. This direct exchange underlines the importance of the Italian market for Baader Planetarium as well as the long-term commitment of both companies.
Founded in 1983 and based in Milan, Auriga is one of the key players in the Italian market for optical instruments and astronomical accessories. As one of the country’s most important distributors, the company offers a nationwide dealer network, extensive technical expertise, and a strong infrastructure including its own warehouse and professional after-sales service.
“Italy has always been a strategically important market with great potential for us. With Auriga, we have gained a highly experienced and well-positioned partner who knows the market inside out and shares our high standards of quality and service. This partnership enables us to support our customers locally in a more direct and efficient way and to sustainably expand our presence in the region.”
- Johannes Baader, CEO of Baader Planetarium
The collaboration has been prepared through intensive coordination and personal meetings and forms the foundation for long-term and sustainable development in the Italian market.
Auriga will take on a central role in supporting and further developing the Italian dealer network.
With this partnership, Baader Planetarium is strengthening its international distribution structure and sending a clear signal for further growth in Europe.
About AURIGA:
Founded in 1983 and headquartered in Milan, Auriga Srl has been a specialized reference point for the distribution of optical and astronomical instruments in Italy and Southern Europe for over forty years. Its extensive commercial network, the technical expertise gained over time, and a logistical infrastructure with warehouse and professional after‑sales service make Auriga an ideal partner for leading brands such as Baader Planetarium.
